Business Development is the creation of a plan that outlines the business idea from inception to launch. Youth motivated by the idea of being self-employed will explore the non-profit and for-profit models. The focus will be to create a business plan around a concept the student is passionate about.  

During our Leadership First Academy course, students who choose to explore Entrepreneurship, will be guided through putting together an Executive Summary for their business of choice. 


The Executive Summary is the most important part of your business plan. Often, it’s the only part that a prospective investor or lender reads before deciding whether or not to read the rest of your plan. It should convey your enthusiasm for your business idea and get readers excited about it, too.


The Executive Summary should briefly explain each of the below.


  1. An overview of your business idea (one or two sentences).

  2. A description of your product and/or service. What problems are you solving for your target customers?

  3. Your goals for the business. Where do you expect the business to be in one year, three years, five years?

  4. Your proposed target market. Who are your ideal customers?

  5. Your competition and what differentiates your business. Who are you up against, and what unique selling proposition will help you succeed?

  6. Your management team and their prior experience. What do they bring to the table that will give your business a competitive edge?

  7. Financial outlook for the business. If you’re using the business plan for financing purposes, explain exactly how much money you want, how you will use it, and how that will make your business more profitable.

Who you will influence what your brand will be. Branding is a part of life. Whether  applying for a job or starting your own business, branding yourself will go a long way in determining your success